Welcome to the Growth Secrets Club: Your Marketing Cheat Code
The Growth Secrets Club is the ultimate membership for marketing leaders who refuse to fall behind. In a world where marketing evolves faster than ever, this club empowers you to stay ahead, keep up with the latest trends, and gain actionable insights – all at your own pace.
As a member, you’ll unlock a curated experience designed to help you grow professionally, sharpen your skills, and tackle your biggest marketing challenges with confidence.
*This isn’t just another membership; it’s your year-round advantage to thrive in the fast-changing marketing landscape.
As a member, you’ll gain access to a powerful mix of resources, events, and community support, all designed to help you grow as a marketing leader.
Here’s what you can expect:
Monthly Expert Sessions
Dive into live, interactive sessions with top-tier marketing and growth experts. Discover the latest strategies, learn actionable insights, and stay ahead of industry trends. These are not your typical webinars – they’re tailored to give you tools you can apply immediately.
Quarterly Live Events
Participate in live events packed with high-impact content, including inspiring keynotes, deep-dive masterclasses, and smaller breakout groups tailored to your needs. Exchange knowledge and learn with your personal peer group, making every session practical and actionable.
Online Community
Join a vibrant network of marketing leaders and growth professionals who, like you, are striving to stay ahead. This is your go-to space for exchanging ideas, solving challenges, and building lasting relationships.
Weekly Tools, Tips & Tricks
Never miss a beat with curated recommendations delivered straight to you. From the latest marketing tools to game-changing strategies and must-read resources, we’ll keep you armed with everything you need to succeed.
Annual Growth Conference
Attend the highlight of the year: our flagship Growth Secrets Conference. A full-day experience designed to inspire, educate, and connect you with leading voices in marketing and growth. Leave energized with actionable strategies to implement immediately.
Ask Me Anything (AMA) with Experts & Thought Leaders
Get direct access to some of the brightest minds in marketing and growth. Our AMAs give you the chance to ask your most pressing questions, gain unique insights, and apply advice from industry-leading thought leaders to your specific challenges.
Soooo much more, but at your own pace.
Live Event Series
As a member, you’ll gain access to a powerful mix of resources, events, and community support, all designed to help you grow as a marketing leader.
Instant access to all past events.
Speaker Name:
Ludwig Dumont
Speaker Bio:
Ludwig is a digital entrepreneur and the founder of Willow, a fast-growing social media management platform. With years of experience helping businesses grow their brand online, Ludwig blends deep strategic insights with hands-on execution. He’s passionate about how AI is reshaping the future of content and communication.
Session Title:
Modern social media strategy in the age of AI
Short summary of the session:
In this session, Ludwig will share how AI is transforming the way marketers approach content creation, engagement, and platform strategy. You’ll learn how to future-proof your social media approach while staying authentic and human in an AI-powered world.
Session date:
📅 TBA Soon
Speaker Name:
Nick Van Walleghem
Speaker Bio:
Nick van Walleghem is a seasoned agency founder (Boostu) and AI builder who’s helped startups and global brands streamline their marketing workflows using tools like n8n and Make.com. Known for turning complex systems into simple, scalable automations, Nick empowers marketers to work smarter, not harder.
Session Title:
Build Your Own AI Marketing Assistant
Short summary of the session:
Watch automation expert Nick van Walleghem live as he pulls back the curtain on how to build your very own AI-powered Marketing Assistant using n8n. In this interactive session, you’ll learn how to automate research, content creation, and campaign workflows—no code required. Perfect for marketers looking to supercharge their productivity with smart tools and zero fluff.
Session date:
📅 TBA Soon
Speaker Name:
Louis Vandommele
Speaker Bio:
Louis Vandommele is a growth engineer and outbound automation specialist who helps B2B teams build scalable GTM systems that drive real results. With deep expertise in tools like Clay, Lemlist, and Zapier, he’s known for crafting cold outreach engines that don’t just automate—but convert.
Session Title:
Automating Your GTM Stack: Clay, Lemlist & Beyond
Short summary of the session:
Join Louis for a tactical deep-dive into how top-performing GTM teams are automating lead sourcing, personalization, and outreach using Clay and Lemlist. From zero to scalable outbound in one session—get ready to turn your pipeline into a machine.
Session date:
📅 TBA Soon
Speaker Name:
Peter Van Keer
Speaker Bio:
Peter van Keer is a video strategist and creative growth hacker who’s helped founders and brands rack up millions of views across LinkedIn, TikTok, and YouTube. Known for his viral instincts and no-fluff frameworks, Peter specializes in turning everyday stories into scroll-stopping content.
Session Title:
Viral Video Strategy: Short vs Long Form
Short summary of the session:
What actually makes video go viral? In this high-energy session, Peter breaks down the difference between short and long form content—and how to leverage both to explode your reach on LinkedIn and beyond. Remember the iconic Dollar Shave Club launch video? That wasn’t luck. Peter reveals the secret sauce behind hits like that, with real examples, smart tactics, and battle-tested tips you can apply immediately.
Session date:
📅 TBA Soon
Speaker Name:
Alexander Lodeweyckx
Speaker Bio:
Alexander Lodeweyckx is Head of Performance Marketing at Loop Earplugs, one of Belgium’s fastest-growing DTC brands. With a sharp eye for scaling paid media and ruthless experimentation, he’s helped turn Loop into a global e-commerce powerhouse. From Meta to TikTok to Google Ads, Alexander knows exactly what it takes to turn ad euros into exponential growth — without burning budget.
Session Title:
How to Scale Performance Marketing Without Burning Budget
Short summary of the session:
Scaling paid ads sounds easy — until you actually try it. In this hands-on workshop, Alexander shares how Loop Earplugs scaled performance marketing across channels and continents, while keeping ROAS healthy and CAC in check. Expect zero fluff and maximum value: real campaign breakdowns, creative testing frameworks, budget allocation strategies, and the playbook that helped Loop grow from niche to mainstream.
Session date:
📅 TBA Soon
Speaker Name:
Louis Vandommele
Speaker Bio:
Louis Vandommele is a growth engineer and outbound automation specialist who helps B2B teams build scalable GTM systems that drive real results. With deep expertise in tools like Clay, Lemlist, and Zapier, he’s known for crafting cold outreach engines that don’t just automate—but convert.
Session Title:
Automating Your GTM Stack: Clay, Lemlist & Beyond
Short summary of the session:
Join Louis for a tactical deep-dive into how top-performing GTM teams are automating lead sourcing, personalization, and outreach using Clay and Lemlist. From zero to scalable outbound in one session—get ready to turn your pipeline into a machine.
Session date:
📅 TBA Soon
Speaker Name:
Peter Van Keer
Speaker Bio:
Peter van Keer is a video strategist and creative growth hacker who’s helped founders and brands rack up millions of views across LinkedIn, TikTok, and YouTube. Known for his viral instincts and no-fluff frameworks, Peter specializes in turning everyday stories into scroll-stopping content.
Session Title:
Viral Video Strategy: Short vs Long Form
Short summary of the session:
What actually makes video go viral? In this high-energy session, Peter breaks down the difference between short and long form content—and how to leverage both to explode your reach on LinkedIn and beyond. Remember the iconic Dollar Shave Club launch video? That wasn’t luck. Peter reveals the secret sauce behind hits like that, with real examples, smart tactics, and battle-tested tips you can apply immediately.
Session date:
📅 TBA Soon
Why most marketing communities just don’t work
Let’s be honest—most marketing communities and memberships are just too much 🤯.
Why most marketing communities just don’t work
Let’s be honest—most marketing communities and memberships are just too much 🤯.
Instead of helping you stay ahead, they often feel like another overwhelming task on your to-do list.
They lack curation – You get bombarded with endless discussions, but very little of it is truly valuable or actionable.
They move too fast – Keeping up feels like a full-time job. And guess what? You already have one.
The content is too high-level – Generic strategies and buzzwords won’t help you grow. You need real, practical insights that move the needle.
They don’t share the REAL secrets – The best strategies? They stay locked behind closed doors. Most communities keep it surface-level, never diving into what actually works.
That’s why we’re doing things differently. The Growth Secrets Club is built for marketing leaders who want to cut through the noise and get straight to what works. No fluff. No overwhelm. Just real, actionable growth secrets.
- Yannick Khayati -
Is the Growth Secrets Club right for you?
You're Fit If…
You’re curious and hungry to stay ahead in a fast-changing marketing world.
You don’t just want inspiration — you want implementation: playbooks, tools, real talk.
You believe in sharing and learning with peers, not lurking on the sidelines.
You’re done with random acts of marketing and want a system to grow with focus.
You get energy from sparring with others who challenge your thinking.
You’re excited to test, iterate, and keep levelling up — not just do what’s always worked.
This isn’t for you if…
You're skeptical towards AI for Marketing tools and workflows.
You prefer to consume content passively instead of contributing and connecting.
You believe you’ve already got it all figured out and aren’t open to new ideas.
You’re looking for a step-by-step course — this is a community, not a curriculum.
You want someone else to do the work for you instead of leading it yourself.
You’re more focused on vanity metrics than building sustainable growth.
Join the Growth Secrets Club
A community built to keep marketers on the pulse — with monthly support, hands-on strategy, and peers who push you forward.
A proven rhythm to help you stay sharp, test ideas, and unlock compounding growth.
Stop guessing. Start growing.
Here’s how it works:
Top-Tier Platform: For our online community and networking, we’re leveraging Skool, the leading platform for learning and collaboration.
English Content, Dutch Networking: To attract the best global experts, all content will be in English, but during in-person events, you can fully network in Dutch.
Built for Busy Professionals: We know your time is precious. That’s why the Growth Secrets Club is designed with flexibility and low intensity in mind: Expect to dedicate just a few hours per month to get maximum value. Your participation is key at 4-5 core events per year, striking a balance between online and in-person interactions.
A Hybrid Experience: Enjoy the best of both worlds with a mix of online sessions and in-person events. Most sessions will be recorded, so you can rewatch them anytime that fits your schedule.
This hybrid approach ensures you can engage deeply without disrupting your routine.
Exclusive, Flexible and thoughtfully designed for your challenges & goals..
What people will (definitely) say
after a year in the Growth Secrets Club
These testimonials are (obviously) fake since we’re not live yet, but still…
Proud but Slightly Shocked Member
I implemented just ONE tip from a Growth Secrets session, and my campaign performance doubled. I’m both thrilled and slightly embarrassed it was that easy 🎯
Happy Marketer,
Somewhere on a Beach
I was about to waste €10K on another overpriced marketing course. Instead, I got actual, real-world insights here… and spent the savings on a vacation 💸
Probably You,
12 Months from Now
I used to think I knew marketing. Then I joined the Growth Secrets Club… now I actually do 🚀
Before this, I was stuck in the cycle of ‘random acts of marketing.’ Now? My strategy is so sharp, even my competitors are taking notes 💡
Future Marketing Guru
My CMO thinks I took some secret masterclass. Nope, just this club 🔥
I finally understand attribution models… but at what cost? 😂
The club’s insights are so on point, I think they might be reading my mind. Should I be concerned? 🔮
Want to be one of these people in a year?⚡
Join the Growth Secrets Club and future-you will thank you.
Who is the Growth Secrets Club for?
The membership is for marketing leaders and ambitious marketers that want to keep their fingers at the pulse on what's happing in marketing & AI.
What if I can't attend the online (live) workshops?
That's okay, every session will be recorded.
What's the time commitment?
There's no time commitment. We plan to host 1 (max 2) online sessions per month and 1 live event per quarter with a highly curated program and series of topics. The online part is consume on your own pace.
Can I cancel my membership?
You sign up for an entire year. After one year, you can decide whether you stay or go.
What happens after I apply?
Your application will be reviewed, and if you’re a good fit, you’ll be sent an email with instructions to join. Once you join, you will get instant access
Can I ask questions during the sessions?
Yes! These are not boring webinars. Bring your questions, hot takes, and growth challenges—we keep it interactive and practical.
How much does it cost?
Currently, a yearly membership is €1497. We also offer monthly payments at €150 per month. *Pricing will go up in June 2025.
Are you going to pitch something at the end?
No hard sells, no upsell traps. Just real strategies from real practitioners. If we ever do share tools or offers, it’s because we genuinely use and recommend them.
Your finger at the pulse, at your own pace.
🚀
We release a limited number of spots each quarter to ensure we can deliver on our promise to each member.
🔎
We review each application, we do this to maintain our community standards.
⭐
You'll know within 24 hours if you are eligible to join.
Not ready yet? Book a call with one of our community leads.