Join me for the first 2025 episode of Growth Secrets as I speak with Tim Dhondt, the Go-To-Market Lead at Dripl. We discuss the secrets behind the growth of the first ever dispenser that's good for both your body and the planet. In this episode Tim and Yannick are discussing the innovative marketing strategies that have propelled Dripl's growth. Tim shares insights on the concept of the 'refillution', the importance of aligning marketing and sales, and the challenges of finding the right talent in today's market. The conversation also delves into the significance of experimentation, effective lead nurturing, and the balance between growth and environmental responsibility. Tim emphasizes the role of AI in shaping the future of marketing and the necessity of a lean tech stack for optimal performance. Takeaways:

• Dripl's marketing strategy revolves around the 'refillution' mission.

• Aligning marketing and sales is crucial for startup success.

• Organic reach is essential in the early stages of a startup.

• Experimentation is key to finding effective growth strategies.

• Nurturing leads can significantly improve conversion rates.

• Finding the right talent is a major challenge in marketing today.

• AI will play a pivotal role in the future of marketing.

• A lean tech stack helps avoid SaaS fatigue.

• Balancing growth with environmental responsibility is vital for impact-driven companies.

• Using the RICE model can help prioritize marketing initiatives.