In this episode of Growth Secrets, I sit down with Marie Martens, co-founder of Tally, the form builder that’s making waves in a competitive market—without a dime of outside funding. We dive into Tally’s journey, the challenges of standing out, and the growth strategies that have fueled their success, from community engagement to product-led growth and the power of user feedback. Marie also opens up about balancing work and family life as a founder, the rewards and risks of building in public, and the key lessons they’ve learned—including the impact of their Product Hunt launches and how the form-building landscape is evolving. If you’re a founder, marketer, or just love hearing real startup stories, this episode is packed with insights you won’t want to miss! 🚀 Takeaways:

• Tally was founded to create a fun and user-friendly form builder.

• The idea for Tally stemmed from personal pain points with existing form builders.

• Differentiation through free pricing and unique user experience was key to Tally's success.

• Community engagement and customer support are vital for user retention.

• Partnerships can be beneficial but should be approached organically.

• Prioritizing tasks and focusing on impactful actions is crucial for a small team.

• Experimenting with paid marketing is a new frontier for Tally.

• Product Hunt launches have significantly boosted user acquisition.

• Building in public has its benefits but also comes with challenges.

• Balancing work and family life requires structure and conscious effort.