In this episode of Growth Secrets, I sit down with Gaurav Vohra, growth expert and co-founder of Superhuman, to dive deep into the evolution of growth strategies in tech. We talk about his journey, the importance of product-market fit, and how qualitative signals can make all the difference. Gaurav also shares his perspective on the differences between Silicon Valley and Europe when it comes to scaling companies. We discuss why leaders should stay connected to execution, the unexpected role of serendipity in building game-changing connections, and the challenges companies face as they grow. Plus, we explore how AI is reshaping growth strategies and why tailoring approaches to different markets is essential for success. Gaurav is the co-founder of Superhuman and has led both product and growth at the company. He’s also a growth advisor to high-growth companies like Readwise, Clay, and Replit, helping them scale effectively. Known for coining the term growth founder, Gaurav brings a unique perspective on how founders can integrate growth thinking into their DNA from day one. Takeaways

• Product-market fit is crucial and can be measured both qualitatively and quantitatively.

• AI is transforming growth strategies and user acquisition.

• Growth should not be solely focused on acquisition; it encompasses product development and user experience.

• The differences in growth strategies between Silicon Valley and Europe are significant.

• Leaders should remain connected to execution to understand their product and market better.

• Serendipity and networking play a vital role in growth success.

• Tailoring growth strategies to different markets is essential for success.

• Personal growth involves continuous learning and seeking feedback.

-The written word remains a powerful tool in marketing.