In this episode of Growth Secrets, I spoke to outbound marketing expert Louis Vandommele. They discuss the evolution of outbound strategies, the impact of AI, the importance of personalization, and the balance between volume and quality in outreach. Louis shares insights on the role of dark social in marketing, the future of CRM, and practical tips for effective outbound strategies. The conversation emphasizes the need for continuous learning and adaptation in the fast-paced world of marketing. Takeaways

• Outbound strategies are evolving with a focus on ROI.

• AI is becoming an essential tool in outbound marketing.

• Personalization should be relevant to the pain points of the customer.

• Balancing volume and quality is crucial for effective outreach.

• Understanding conversion rates is key to measuring success.

• Different regions have varying approaches to outbound marketing.

• Brand awareness can be achieved through effective outbound strategies.

• Using advanced tools like Clay can enhance data management.

• Dark social plays a significant role in influencing buying decisions.

• Continuous learning and adaptation are vital in marketing.