Join me as I speak with Signe Damgaard, Head of Marketing at Board of Innovation (BOI). We discuss the secrets behind the growth of the AI Consultancy. Almost everyone in an Innovation or Strategy role within a large corporation, has heard of Board of Innovation. They were one of the first companies to double down on the inbound playbook for B2B companies. Creating a thorough content strategy, capturing data with lead magnets, nurturing leads through marketing automation with Hubspot, etc. Many agencies have tried to copy Board of Innovation's marketing enige, only few succeeded. What's the secret behind their lead-grabbing marketing machine? We'll tell you in episode 2 of Growth Secrets. Signe and I discussed many interesting things for B2B companies like:

• Repositioning from an Innovation Studio to an AI Consultancy

• The impact of AI Agents on marketing funnels

• The death of the static marketing funnel

• Lead Magnets and the role of AI for them

• AI Tools in the marketing mix

• Online vs IRL events

• More smaller, easier to consume content

• Community building and engagement

• Staying ahead of the competition in very competitive landscape

• Automation

• Calculating the ROI of B2B marketing

• Cold outreach

• The changing B2B marketing landscape

• So much more